St. Peter’s Health Launches New Brand and Organizational Transformation Initiative

January 9, 2018

St. Peter’s Health, a Helena-based integrated health care system, today unveiled its new brand and announced a multi-year plan to transform the organization into a top-performing health care system. The brand launch marks the beginning of a seven-year journey for St. Peter’s to become the gold standard for health care in Montana by 2025. 

“Our industry and the needs of our community are rapidly changing, and we must change and grow with them. What was good enough yesterday will not be good enough tomorrow,” said Wade Johnson, CEO of St. Peter’s Health. “We have talented employees and many centers of excellence within St. Peter’s, but as an organization I see tremendous opportunity to elevate our performance, increase our efficiency and provide more value for our patients.” 

The St. Peter’s Health Transformation is a set of key initiatives that will serve as a catalyst for the systemic and foundational changes necessary to propel the organization toward its new vision. The initiatives include: 

Annual Performance Goals: Values-based goals for the organization and individual departments will align efforts toward outcomes, create more transparency and accountability around performance, and reinforce the importance of a values-based culture. 

Operations Initiative (2017-2019): Over the next two years, St. Peter’s will conduct a thorough examination of all business and clinical operations and implement a number of industry best practices from around the country to increase efficiency and generate more value for patients. 

ISO 9001 Quality (2018-2022): St. Peter’s has begun its journey to pursue ISO certification, a global standard for exemplary quality management systems. Having processes in place to drive continuous performance improvement leads to higher quality outcomes, employee engagement and patient satisfaction.     

Electronic Health Record Optimization (2018-2025): The ultimate goal is universally accessible health records to better serve the needs of patients and promote a more streamlined, coordinated delivery of care. St. Peter’s is enhancing its IT governance structure and will focus on optimizing an EHR system to best serve patients over the next decade.   

Clinical Innovation (2018-2025): A new position and department was created within the organization to explore opportunities and integrate innovative practices and technologies. These solutions will increase the community’s access to health care services and identify ways to reduce health care costs for patients.   

Master Facility Plan (2018-2025): St. Peter’s is completing a master facility planning process to appropriately design its facilities for the future. The final plan will be delivered by February 2018 and address how St. Peter’s should grow its physical infrastructure to support the community’s needs for clinical services and programs in the coming years. 

“Becoming the gold standard for health care in Montana will take years of focus and diligence, and we hope to work alongside our partners throughout the state to raise the bar for health care in every community,” said Johnson. “Complacency and mediocrity must be rooted out at every level, replaced by a passion to pursue perfection in all we do. Nothing less will be acceptable to us as we move forward.” 

As part of the new brand, St. Peter’s unveiled a new logo and the tagline “a higher state of care.” The organization also pushed its new web domain live today: patients can now access the St. Peter’s Health website at The rebrand is the result of a several months long process in which input was gathered from stakeholders across the community, including employees, board members and patients. 

“We want to be a better partner in the health and wellness of our community,” said Johnson. “When people think of health care done right, I want them to think of St. Peter’s.” 

For more information on the St. Peter’s Health Transformation, visit   

St. Peter’s Health 

St. Peter’s Health is a system of health care services including a 123-bed acute care hospital, physician clinics, cancer treatment center, behavioral health unit, urgent care clinics, home health and hospice care, dialysis center and ambulance services. St. Peter’s Health serves the Helena region and southwest Montana counties of Lewis and Clark, Broadwater, Jefferson, Meagher and Powell, with a combined population of approximately 97,000 residents. The mission of St. Peter’s Health is to partner with patients and the community to provide exceptional and compassionate health care. For more information, visit